How Content Delivery Networks (CDN) Can Impact SEO

How Content Delivery Networks (CDN) Can Impact SEO

Don’t know how to boost SEO? Consider using a CDN (content delivery network). This technology improves a lot of variables including ranking of your website in SERPs.

3 seconds doesn’t seem such a significant time period, but when it comes to website loading, this number truly matters. This small interval may either make your project skyrocket the conversions, or wreak havoc on your project. Speed of website loading is what defines its success in the Internet and, subsequently, serves as a primary factor for ranking in SERPs. CDN (content delivery network) is a pretty popular Internet technique that can impact SEO and improve overall user experience. How? Let’s discover that.

Page Speed and SEO: Direct Connection

SEO (Search Engine Optimization) is as important for online business as air for people. This is the source of organic viewers, the factor that defines visibility of your website in the Net and how many people are likely to visit your pages. Pages of a fast-loading blog are ranked much higher than pages of a slowly loading website.

Since 2010, Google considers page loading speed one of 250+ ranking factors. Page loading speed is something that defines user experience to a much extent, so it’s not a surprise that Google takes it into consideration. However, the story doesn’t end there. In 2015, Google released a special mobile add-on which was created to ensure better mobile user experience. After that, the algorithm of ranking started changing depending on the devices of users. Mobile-friendliness of pages has become a ranking factor of a higher priority than simply the speed of loading. From now on, mobile search users also demand a decent level of optimization, which complicates work for web-masters further.

What is CDN?

CDN stands for Content Delivery Network. Imagine the following situation: you have a website, and your hosting server is located in New York. There are two users accessing it, one from California, another form Chine. When both of them visit your website, the first one will get a pretty fast access to its pages, while he second one will have to wait a few more seconds to have website opened. That puts your website into risk, because unsatisfied customers are likely to abandon your pages in favor of a more quickly loading site.

What’s the solution to this problem? A CDN. This is a big network of servers, each with your website’s assets. When customers visit your website, a CDN will retrieve data from the nearest datacenters. This way, your website is loaded quicker in every region globally, which in its turn has a positive influence on both user experience and SEO. The impact of Content Delivery Network on your SEO is hard to overestimate, and here’s why.

Advantages of using a CDN

Leveraging a CDN into your project, you get the whole range of perks and bonuses, including:

  • Resource saving. Much less bandwidth is used, because your website is downloaded from the nearest server. All CDNs have advanced caching systems – this is the main principle of their work.
  • Better User Experience. Your readers and viewers will love website that loads quickly – browsing pages that open up within a couple of seconds is a pleasure. This way you will also decrease bounce rate and boost user experience and SEO, as the result.
  • Increase of website traffic. The vast majority of users tend to leave websites that don’t load within 3 seconds – they aren’t willing to wait anymore. But if you use a CDN, you will enjoy low bounce rates and considerable increase in traffic.
  • Higher revenue. That’s the logical continuation of the list. A faster loading website attracts more visitors and sales.

CDN and SEO: Is connection direct?

The answer is “No”. CDN does not have direct connection with SEO – it’s not a ranking factor. However, it changes page loading time, which does impact SEO. Therefore, CDN has an indirect influence on SERP ranking. Although CDN cannot boost SEO by itself, it improves speed, user experience, revenue and bounce rate, which makes your website much more attractive!